Digital Content Amplification
Your content creators invest long hours and significant resources into high quality content assets—press releases, videos, webcasts, podcasts, blog posts, white papers, infographics and more. Every piece of content you produce has the potential to help deepen understanding of your message, capture share of voice, attract solid leads and strengthen your brand.
But even the most compelling content can’t realize this potential unless it drives engagement. And the most effective way to drive this engagement is through digital content amplification—maximizing the reach of your content by promoting it in more of your target audience’s favorite and trusted channels and platforms. The best digital content amplification solutions provide the tools and capabilities you need to:
Cision provides the right tools and expertise to deliver powerful digital content amplification—so your communications professionals can fully optimize your content marketing strategy across every type of media campaign.
Cision digital content amplification is built on a foundation no competitor can provide: the industry’s largest global newswire distribution platform. Then we add proven, innovative solutions for audience generation across paid, earned, shared and owned media—plus powerful analytics with deep insights and intuitive reporting to help you share campaign results. Cision is the industry standard for organizations of every size who want to reach and persuade a broader audience with every piece of content they create, and to measure and prove the financial impact of their content creation efforts.
Managing Director, Media Communications
National Association of REALTORS
With Cision, you can quickly amplify your story across the broadest, most well-respected networks and outlets on the planet.
For some stories, you need to extend beyond press release pickup. You need to have your story published immediately to your audience’s go-to outlets—with your words, not a journalist’s or influencer’s spin. And you want it published together with related content that drives engagement or traffic to your website.
When it comes to generating audience engagement, content creation is just a first step—a time-consuming and costly step. To derive maximum value, you need a partner with the creative skills to adapt your content to perform across multiple channels and the expertise to develop and execute an effective multi-channel media strategy that puts your content everywhere your target audience can find it.
For thousands of companies around the world, Cision Content Services is that partner. Our award-winning creative team has decades of experience creating, enhancing, and repurposing every type of content across all media channels and platforms. And our PR, advertising and marketing veterans know what it takes to succeed with each campaign.
Cision PR and Communications experts take the time to understand your strategy, goals and challenges. In partnership with you, our team will recommend the optimal solution to help you understand, influence and amplify your story.