Crisis Communications Toolkit

Young man on laptop in office

Don't let a crisis ruin your PR strategy

In today’s fast-moving media landscape, a communications crisis can descend upon a brand rapidly and take many forms. When this happens, it’s the brands who are most prepared that come out on top. The question is: are you and your team ready for a comms crisis?

Why we created this toolkit

Each of these resources underscores different aspects of the crisis communications creation and execution process – from why having a proactive crisis comms plan in place is critical, to what a proactive crisis comms plan looks like in real life, to how to create a plan that works for your organization.

In this toolkit, you’ll have access to:

  • Monitoring A PR Crisis: How a Proactive Approach Benefits Your Whole Enterprise: In this on-demand webinar, Cision’s crisis comms experts discuss why having a crisis comms plan is essential – and the role media monitoring plays in it – before, during and after a crisis.
  • Responding to a Crisis - Uber’s Cyber Hack: Get a real-life look at what effective crisis comms planning looks like with this video case study.
  • The PR Lifeline: A step-by-step guide on how to manage a PR crisis: Use this guide as a blueprint for creating an effective crisis comms plan that works for your team.