The Right Solution
Make it easier for strategic communicators to deliver on PR and brand-building goals. It provides comprehensive support to communications pros across responsibilities—generating awareness, creating relationships with journalists, managing brand and reputation, addressing a crisis, measuring campaign performance, reporting to executives and much, much more.
It’s important to understand that the right solution drives growth and has the ability to grow with you and your organization. The right solution can help you:
- Promote and amplify stories across media channels
- Gain more meaningful coverage
- Build stronger relationships with journalists and influencers
- Develop data-driven communications strategies
- Provide actionable insights to forward your goals and objectives
Cision is the only provider with best-in-class solutions and expertise across the entire communications workflow.
Distribute and amplify with the unmatched reach of Cision PR Newswire and industry-leading amplification of Guaranteed Paid Placement.
Engage with the world’s largest media database that helps you easily create and manage relationships with journalists and influencers
Monitor results with the most comprehensive, global media monitoring available
Analyze and understand with deep analytics that provide you data-driven, actionable insights–go farther with professional analysis and briefings from industry experts
Win by delivering meaningful, proven impact to the businessSpeak with an Expert
Continually improve your media coverage, reach and campaign effectiveness
Cision helps your story rise above the noise.
According to the latest data from the U.S. Bureau of Labor and Statistics, PR professionals outnumber journalists seven to one1. This imbalance, combined with the ever-increasing fragmentation of the media landscape, makes it more challenging than ever for your PR and strategic comms teams to capture attention from journalists and influencers, and coverage in the publications and media your target audience trusts.
Start with the reach and expertise of the industry’s most powerful and effective PR distribution network
Cision PR Newswire expands your reach with the audiences that matter most to your story to improve your effectiveness with every press release you distribute.
- Reach 440,000+ newsrooms, direct feeds and subscribers, including 270,000 journalists and 9,000+ digital media outlets—the industry's largest global audience of print, broadcast and digital journalists and influencers.
- Count on expert support from our editorial team, available 24/7 to proofread your release for errors, help target your news effectively, optimize your content for immediate and long-term SEO performance.
- Get a complimentary Visibility Report—detailing online pickup of your press release, traffic, audience data, engagement metrics and more—with every release you issue.
Find and cultivate the best journalists and media to tell your story
Cision provides you the industry's largest and most robust media database—with carefully researched, fully vetted and pitchable journalists, outlets, influencers and opportunities at your fingertips, on your desktop, in one place. Our solution makes it easy for you to target the right contacts for your story—and launch personalized, integrated, data-driven campaigns that win your organization the coverage it deserves.
- Search and filter over 850,000 journalists, outlets and opportunities, and over 1 billion social media influencer profiles—by topic, country/geography, type of contact, publication, keyword and more.
- Get detailed information that helps you target the best journalists for your story—e.g., recently published articles, relevant social media posts, journalists seeking sources—and to make the best possible pitch based on each contact’s preferences.
- Manage media contacts and relationships with sophisticated CRM tools—generate personalized email pitches, schedule responses and keep a complete record of every interaction.
Cision’s expert research team carefully curates every contact and makes more than 20,000 updates to the database every day. You’re always working with up-to-date information.
Director of Communications
Public Relations Specialist
Understand, measure, document and improve campaign performance based on data-driven insights
Our industry-leading tools will help you understand your media landscape, how your message resonates with your target audience, actions they take based on your communications, and then measure the overall effectiveness of your strategic communications campaigns so you can continuously improve results.
Cision provides robust media monitoring with AI-driven analytics to provide you a deep, granular understanding of the impact your campaigns have on journalists, media, investors, customers and your bottom line.
Amplify your content and your message for maximum visibility and engagement
For your most important stories, a good press release, good media relationships and earned media pickup are not enough. Cision’s unique content amplification products and services provide an expert toolbox for elevating your message above the noise, giving your customers more ways to engage with your story, and even ensuring placement in your target audiences’ favorite, most trusted publications.
- MultiChannel News Release: Combine your press release and multimedia assets into a fully-hosted, fully-branded, SEO-optimized landing page focused on your news.
- Guaranteed Paid Placement: Ensure native publication and full control of your story in target online publications! Your press release appears as a native article, and is promoted with native ads on other pages on the site.
- Content Services: Partner with our full-service, award-winning creative studio to create original or repurposed video, TV and radio ads, digital and out-of-home ads, and more.
- MediaRoom and Website Solutions: Let Cision’s web design and strategic communications experts build, integrate, and host your secure, compliant, state-of-the-art newsroom.
Social amplification services: Place your content with vetted influencers. Transform existing content into video optimized for social channels. And get social media campaign guidance from trusted professionals.Explore Digital Amplification with Cision
What our experts are saying
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Cision PR and Communications experts take the time to understand your strategy, goals and challenges. In partnership with you, our team will recommend the optimal solution to help you understand, influence and amplify your story.